In this blog post, I’ll be talking about my favorite YouTuber and inspiration Malvika Sitlani Aryan. She started her career as a model in 2011 in a beauty pageant called “Femina Miss India 2012” and despite being successful and working in various print advertisements she realized later that it wasn’t her call. She started her YouTube channel in the year 2015 where she use to shoot her videos in a one single room house and talk about drugstore brands and affordable products and easy makeup looks. Working her way up she kept making content and got paid partnership videos by Nykaa and then many more brands. Now she makes videos for various brands in brand collaborations and continues to do so. Along with that, she has also ventured and co-founded her company and become an entrepreneur with Masic Beauty which offers luxury and budget friendly products and beauty products.
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