Project Beta: Wadrobe Capsule

Diya Bhatia (7370313)

Following the project pitch, I have posted videos on Instagram and tiktok. The reach so far has been decent and continues to grow. The process I followed was to explain to the audience what a capsule wardrobe is and how can they make one for themselves and decide on their styles and tones through blogs. This will help them to not only understand their style but also help them save on their pockets and increase the shelf lives of clothes and make different outfits for the week. Some of the feedbacks I received were this:

These feedbacks led to the idea of turning into multiple 15 seconds episodes on the reel which will advise on how one single piece of clothing can be styled in various ways. And also make videos for each season. So, it’ll be relatable for audiences and they will have inspiration for looks of the week and can recreate or make a video of their own and tag my account. It also leads to collaborations between small business who want to promote their clothes and relate to my account’s ideas and it will also be helpful for me as it will help me gain an audience too. One of the other things that I’ve noticed and have rectified is using the right hashtags so it lands on various people’s for you page and they can discover my account. An another point I would like to cover is post weekly tips regarding how to select clothes for your tones and the basic long lasting accessories required with it, so it could uplift your looks. To interact better with the audiences I’ll be posting more stories and polls and taking suggestions of some new brands which they have discovered and halting Q n A sessions.

Apart from my DA goals, I have learnt many aspects of content creation and how the process takes place and how engaging an audience can be and in which ways can I grab their attention and make them hit the follow button. But there are more aspects such as video editing, being more disciplined and regular in posting.